o introduce the new 3D technology to the streets of Tokyo, Cross Shinjuku has started screening a giant 3D calico cat on its billboard. The cat was first teased in July with short videos in between ads and would wake up at 7am when the screen turns on and go to sleep in the evening before the screen turns off at 1am.

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o introduce the new 3D technology to the streets of Tokyo, Cross Shinjuku has started screening a giant 3D calico cat on its billboard. The cat was first teased in July with short videos in between ads and would wake up at 7am when the screen turns on and go to sleep in the evening before the screen turns off at 1am.